Bachelor of Business Administration
(BBA)

The 3-year BBA programme blends sustainable business practices with essential future-ready skills. The flexible curriculum allows students to explore courses across multiple domains.
  • Duration 3 Years
  • Fee 1.65 L Per Annum
  • Scholarships Up to 50% Merit Scholarships
  • Download Brochure
programm

Bachelor of Business Administration

The BBA programme at JK Lakshmipat University is designed for students who seek more than just a business degree - they seek clarity of thought, depth of understanding, and the ability to lead in a complex, interconnected world.

Grounded in the fundamentals of management and enriched by emerging ideas in technology, innovation, and entrepreneurship, the curriculum blends academic rigour with real-world relevance. Students engage deeply with core disciplines—marketing, finance, operations, and human resources—while developing the analytical, collaborative, and ethical skills that define impactful leaders.

This is a learning journey shaped by dialogue, discovery, and doing. Through case studies, simulations, and industry immersion, students learn to ask better questions, challenge assumptions, and act with confidence and care.

Curriculum

Bachelor of Business Administration (BBA)

Bachelor of Business Administration (BBA)

The BBA programme curriculum is designed to build a solid foundation in core business disciplines while equipping students with practical skills and professional confidence.

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Learning Outcomes

Graduates of the BBA programme will develop a solid understanding of business fundamentals, along with the analytical, communication, and decision-making skills needed in today’s professional world.
Learning Outcomes

They will learn to interpret financial data, manage business operations, and contribute to marketing and strategy development. Emphasis on teamwork, ethical leadership, and real-world problem-solving equips students to take on roles in corporate settings, family businesses, startups, or to pursue advanced studies in management and related fields.

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Scholarships

At JKLU, we are dedicated to nurturing tomorrow's leaders, innovators, and change-makers.

Our scholarship programs offer up to 100% support on tuition fees for meritorious students, ensuring that financial constraints never hold back a student's dream.

Student Spotlight

From enriching semester study programmes at leading global universities to impactful mentorships, impressive projects, and successful placements, our students share how JKLU has shaped their academic journeys, creative work, and professional paths.

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FAQs

The programme offers a solid foundation in business principles with an emphasis on practical skills, real-world exposure, and industry readiness. It’s ideal for students looking for a comprehensive business education with flexibility to enter the workforce or pursue further studies.

The 3-year BBA is a general management programme focused on core business areas such as marketing, finance, operations, and HR. Unlike the BBA (Hons.), it does not offer formal specialisations but provides strong exposure to multiple domains for broader career opportunities.

The curriculum includes case-based learning, business simulations, industry visits, group projects, and internships. Students apply concepts to real business situations, preparing them to step into professional roles with confidence.

Graduates find opportunities in entry-level roles across marketing, sales, operations, finance, customer relations, and HR. Some also join family businesses or startups, while others prepare for competitive exams or higher studies.

The programme places a strong emphasis on communication, critical thinking, teamwork, and leadership through workshops, presentations, and student-led activities. These skills are integrated into both classroom learning and extracurricular engagements.

The curriculum is reviewed regularly to reflect changes in the business world, including topics like digital literacy, sustainability, entrepreneurship, and emerging technologies.

JKLU’s career development cell provides guidance, training, and placement support. Students receive help with resume building, interview preparation, and access to internships and job opportunities with reputed companies.

Get Personalized Guidance from Our Admissions Experts

Our admissions team is ready to assist you at every step of the application process and answer any questions you may have.

Connect

Connect with our admissions team to get your questions answered and explore what JKLU has to offer.

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