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BBA

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Bachelor of Business Administration
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Bachelor of Business Administration (BBA)

The BBA programme curriculum is designed to build a solid foundation in core business disciplines while equipping students with practical skills and professional confidence.

Students engage with key subjects such as marketing, finance, operations, human resources, and business communication, alongside contemporary areas like digital tools and entrepreneurship. The learning experience is enriched through case studies, group projects, simulations, and industry interactions—ensuring that academic concepts are consistently applied in real-world contexts.

Curriculum & Credit Structure

Download Syllabus

Course Code Course Title Credits
CC Fundamentals of Business Management 4
CC Business Mathematics 2
CC Microeconomics 4
CC Financial Accounting 4
SEC Introduction to Excel 2
AEC Fundamentals of Communication 2
AEC Environmental Science and Sustainability 2
Total 20

Course Code Course Title Credits
CC Principles of Marketing 4
CC Business Statistics 4
CC Macro Economics 4
CC Cost and Management Accounting 4
AEC Critical Thinking and Storytelling 2
AEC Design Thinking 2
Total 20

Course Code Course Title Credits
CC Financial Management 4
CC Managing Human Behavior and Organization 4
CC Operations Management 4
CC Entrepreneurship Development 4
SEC Advanced Excel 2
AEC Perspectives on Contemporary Issues 2
OE Open Elective-I 2
Total 22

Course Code Course Title Credits
CC Business Research Methods 4
CC Consumer Behavior 4
CC Financial Markets and Services 4
CC Business Law and Ethics 2
SEC Data Visualization Tools 2
AEC Communication and Identity 2
OE Open Elective-II 2
Total 20

Course Code Course Title Credits
CC Foundation of Business Analytics 4
CC Idea to Business Model 4
DSE Discipline Elective-I 4
AEC Understanding and Managing Conflict 2
OE Open Elective-III 2
SEC Summer Internship 4
Total 20

Course Code Course Title Credits
CC Business Strategy 4
DSE Discipline Elective-III 4
SEC Business Simulation 2
AEC Critical Thinking for Decisions at Workplace 2
OE Open Elective-IV 2
Total 18

Electives

The Bachelor of Business Administration (Honours) programme offers a mix of Discipline-Specific Electives (DSE) and Open Electives (OE). DSEs allow students to specialize in their field of interest, while OEs provide the flexibility to explore diverse subjects, enhancing both expertise and versatility.

Discipline Specific Electives (DSE)

Marketing

  • Consumer Behavior
  • Digital Marketing
  • B2B Marketing
  • Integrated Marketing Communication
  • Brand Management
  • Sales & Distribution Management
  • Marketing Analytics
  • Service Marketing
  • Retail Management

BFSI

  • Fundamentals of Investment
  • Financial Market and Services
  • Banking and Insurance Operations
  • Financial Modelling
  • Marketing of Financial Products and Services
  • Micro Finance and Fintech
  • Analytics in Finance
  • Option and Futures
  • Financial Risk Management

Business Analytics

  • Foundation of Business Analytics
  • Data Analysis using R/Python
  • Data Visualization Tools
  • Predictive Analytics
  • Machine Learning
  • Social Media & Web Analytics
  • Prescriptive Analytics
  • Database System and SQL Programming
  • Analytics for Risk Management

Entrepreneurship

  • Idea Generation to Minimum Lovable Product
  • Climate & Social Entrepreneurship
  • Entrepreneurs’ Secrets and Strategies
  • Business Model to Product Market Fit
  • Startup Legal Essentials
  • AI and Digital Footprints for Business
  • Managing a Growing Business
  • New Venture Financing
  • Project Planning and Proposal Development
  • Incubation and Ecosystem for Growth

Note- The list of Disciplinary Specific Electives/Open Elective is evolving and subject to change.

Open Electives (OE)

  • Cultural Studies
  • Introduction to Psychology
  • Power BI
  • Foreign Language
  • Introduction to Philosophy
  • Algorithm Trading
  • Ancient and Modern History
  • Gender Studies
  • Actuarial Science
  • Film Appreciation
  • Introduction to Public Policy
  • Machine Learning
  • Indian Constitutions
  • Cyber Security
  • Python Programming
  • Know Your Country
  • Game Theory
  • Basics of AI
  • Indian Knowledge System
  • Intelligent Automation

Note- The list of Disciplinary Specific Electives/Open Elective is evolving and subject to change.

Career Avenues

Career Avenues

Graduates of the BBA programme are equipped to pursue diverse career paths across industries, entrepreneurial ventures, and the public sector. They are well-suited for roles in marketing, finance, human resources, and operations within corporates, startups, and family businesses. Many also choose to appear for competitive examinations for careers in civil services, banking, and public administration.

The programme provides a strong academic and analytical foundation for further studies, including MBA and other postgraduate specialisations—empowering students to lead, adapt, and thrive in a dynamic professional landscape.

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