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BBA (KPMG Certification)

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BBA (KPMG Certification)

The BBA with a Certification from KPMG in India programme at JK Lakshmipat University is designed to equip students with industry-relevant skills and practical expertise.

Curated by subject matter experts from KPMG in India, the programme aims to bridge the gap between theory and practice through real-world case studies, data sets and industry tools. With a strong focus on financial modelling and analytics, the programme offer direct exposure to professionals from KPMG in India, students for industry roles from day one. The programme is designed to nurture critical thinking, innovation, ethical leadership and data-driven decision-making for seamless transition from classroom to boardroom.

Curriculum & Credit Structure

Download Syllabus

Course Code Course Title Credits
ST1104 Corporate Strategy -
CC Fundamentals of Business Management 4
CC Business Mathematics 2
CC Microeconomics 4
CC Financial Accounting 4
SEC Introduction to Excel 2
AEC Fundamentals of Communication 2
AEC Environmental Science and Sustainability 2
Total 20

Course Code Course Title Credits
FA1137 Financial Modelling -
CC Principles of Marketing 4
CC Business Statistics 4
CC Macro Economics 4
CC Cost and Management Accounting 4
AEC Critical Thinking and Storytelling 2
AEC Design Thinking 2
Total 20

Course Code Course Title Credits
ID1116 Gen AI for Business -
CC Financial Management 4
CC Managing Human Behavior and Organization 4
CC Operations Management 4
CC Entrepreneurship Development 4
SEC Advanced Excel 2
AEC Perspectives on Contemporary Issues 2
OE Open Elective-I 2
Total 22

Course Code Course Title Credits
ID1117 Analytics for Manager -
CC Business Research Methods 4
CC Consumer Behavior 4
CC Financial Markets and Services 4
CC Business Law and Ethics 2
SEC Data Visualization Tools 2
AEC Communication and Identity 2
OE Open Elective-II 2
Total 20

Course Code Course Title Credits
CC Foundation of Business Analytics 4
CC Idea to Business Model 4
DSE Discipline Elective-I 4
AEC Understanding and Managing Conflict 2
OE Open Elective-III 2
SEC Summer Internship 4
Total 20

Course Code Course Title Credits
CC Business Strategy 4
DSE Discipline Elective-III 4
SEC Business Simulation 2
AEC Critical Thinking for Decisions at Workplace 2
OE Open Elective-IV 2
Total 18

Electives

The Bachelor of Business Administration (Honours) programme offers a mix of Discipline-Specific Electives (DSE) and Open Electives (OE). DSEs allow students to specialize in their field of interest, while OEs provide the flexibility to explore diverse subjects, enhancing both expertise and versatility.

Discipline Specific Electives (DSE)

Marketing

  • Consumer Behavior
  • Digital Marketing
  • B2B Marketing
  • Integrated Marketing Communication
  • Brand Management
  • Sales & Distribution Management
  • Marketing Analytics
  • Service Marketing
  • Retail Management

BFSI

  • Fundamentals of Investment
  • Financial Market and Services
  • Banking and Insurance Operations
  • Financial Modelling
  • Marketing of Financial Products and Services
  • Micro Finance and Fintech
  • Analytics in Finance
  • Option and Futures
  • Financial Risk Management

Business Analytics

  • Foundation of Business Analytics
  • Data Analysis using R/Python
  • Data Visualization Tools
  • Predictive Analytics
  • Machine Learning
  • Social Media & Web Analytics
  • Prescriptive Analytics
  • Database System and SQL Programming
  • Analytics for Risk Management

Entrepreneurship

  • Idea Generation to Minimum Lovable Product
  • Climate & Social Entrepreneurship
  • Entrepreneurs’ Secrets and Strategies
  • Business Model to Product Market Fit
  • Startup Legal Essentials
  • AI and Digital Footprints for Business
  • Managing a Growing Business
  • New Venture Financing
  • Project Planning and Proposal Development
  • Incubation and Ecosystem for Growth

Note- The list of Disciplinary Specific Electives/Open Elective is evolving and subject to change.

Open Electives (OE)

  • Cultural Studies
  • Introduction to Psychology
  • Power BI
  • Foreign Language
  • Introduction to Philosophy
  • Algorithm Trading
  • Ancient and Modern History
  • Gender Studies
  • Actuarial Science
  • Film Appreciation
  • Introduction to Public Policy
  • Machine Learning
  • Indian Constitutions
  • Cyber Security
  • Python Programming
  • Know Your Country
  • Game Theory
  • Basics of AI
  • Indian Knowledge System
  • Intelligent Automation

Note- The list of Disciplinary Specific Electives/Open Elective is evolving and subject to change.

Career Avenues

Career Avenues

Delivered by experts from one of the Big Four in corporate accounting, graduates of the BBA with a Certification from KPMG in India programme will develop capabilities to pursue diverse career paths across industries, entrepreneurial ventures, and the public sector. The programme is designed to make graduates well-suited for roles in consulting, banking and finance, marketing, human resources, and operations within corporates, startups, and family businesses.

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