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BBA (Honours)

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Bachelor of Business Administration
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Bachelor of Business Administration (Honours)

The programme’s curriculum is designed to provide both breadth and depth across business disciplines, combining core knowledge with specialised focus areas.

Students’ progress through a dynamic blend of foundational courses, domain electives, and interdisciplinary modules that build analytical rigour, strategic insight, and adaptability. Integrated projects, case-based learning, and internships ensure theory is continuously tested in practice—shaping individuals who can think critically, lead ethically, and respond decisively to real-world challenges.

Curriculum & Credit Structure

Course Code Course Title Credits
CC Fundamentals of Business Management 4
CC Business Mathematics 2
CC Microeconomics 4
CC Financial Accounting 4
SEC Introduction to Excel 2
AEC Fundamentals of Communication 2
AEC Environmental Science and Sustainability 2
Total 20

Course Code Course Title Credits
CC Principles of Marketing 4
CC Business Statistics 4
CC Macroeconomics 4
CC Cost and Management Accounting 4
AEC Critical Thinking and Storytelling 2
AEC Design Thinking 2
Total 20

Course Code Course Title Credits
CC Financial Management 4
CC Managing Human Behavior in Organizations 4
CC Operations Management 4
CC Entrepreneurship Development 4
SEC Advanced Excel 2
AEC Perspectives on Contemporary Issues 2
OE Open Elective-I 2
Total 22

Course Code Course Title Credits
CC Business Research Methods 4
CC Consumer Behavior 4
CC Financial Markets and Services 4
CC Business Laws and Ethics 2
SEC Data Visualization Tools 2
AEC Communication and Identity 2
OE Open Elective-II 2
Total 20

Course Code Course Title Credits
CC Foundation of Business Analytics 4
CC Idea to Business Model 4
DSE Domain Elective-I 4
AEC Understanding and Managing Conflicts 2
OE Open Elective-III 2
SEC Summer Internship 4
Total 20

Course Code Course Title Credits
CC Business Strategy 4
DSE Domain Elective-II 4
DSE Domain Elective-III 4
SEC Business Simulation 2
AEC Critical Thinking for Decisions at Workplace 2
OE Open Elective-IV 2
Total 18

Course Code Course Title Credits
CC International Business 4
DSE Domain Elective-IV 4
DSE Domain Elective-V 4
SEC Capstone 4
SEC Statistical Software 4
OE Open Elective-V 4
Total 24

Course Code Course Title Credits
SEC Industry Internship /Dissertation/Run Your Venture 16
Total 16

Discipline Specific Electives (DSE)

Marketing

  • Consumer Behavior
  • Digital Marketing
  • B2B Marketing
  • Integrated Marketing Communication
  • Brand Management
  • Sales & Distribution Management
  • Marketing Analytics
  • Service Marketing
  • Retail Management

BFSI

  • Fundamentals of Investment
  • Financial Market and Services
  • Banking and Insurance Operations
  • Financial Modelling
  • Marketing of Financial Products and Services
  • Micro Finance and Fintech
  • Analytics in Finance
  • Option and Futures
  • Financial Risk Management

Business Analytics

  • Foundation of Business Analytics
  • Data Analysis using R/Python
  • Data Visualization Tools
  • Predictive Analytics
  • Machine Learning
  • Social Media & Web Analytics
  • Prescriptive Analytics
  • Database System and SQL Programming
  • Analytics for Risk Management

Entrepreneurship

  • Idea Generation to Minimum Lovable Product
  • Climate & Social Entrepreneurship
  • Entrepreneurs’ Secrets and Strategies
  • Business Model to Product Market Fit
  • Startup Legal Essentials
  • AI and Digital Footprints for Business
  • Managing a Growing Business
  • New Venture Financing
  • Project Planning and Proposal Development
  • Incubation and Ecosystem for Growth

Note- The list of Disciplinary Specific Electives/Open Elective is evolving and subject to change.

Open Electives (OE)

  • Cultural Studies
  • Introduction to Psychology
  • Power BI
  • Foreign Language
  • Introduction to Philosophy
  • Algorithm Trading
  • Ancient and Modern History
  • Gender Studies
  • Actuarial Science
  • Film Appreciation
  • Introduction to Public Policy
  • Machine Learning
  • Indian Constitutions
  • Cyber Security
  • Python Programming
  • Know Your Country
  • Game Theory
  • Basics of AI
  • Indian Knowledge System
  • Intelligent Automation

Note- The list of Disciplinary Specific Electives/Open Elective is evolving and subject to change.

Career Avenues

Career Avenues

Graduates of the BBA (Hons.) programme are well-prepared to pursue a wide range of career opportunities across industries. They can take on roles such as business analysts, marketing managers, brand strategists, financial analysts, digital marketing specialists, or management consultants. Those with an entrepreneurial drive are equipped to launch their own ventures or contribute to fast-growing startups.

Specialisations in BFSI and Business Analytics pave the way for careers in investment banking, wealth management, fintech, data analysis, and business intelligence. The programme also provides a strong academic foundation for advanced studies in management and related disciplines—empowering students to become innovation-led professionals ready to thrive in a global business landscape.

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